Introduction
Skywol Technology Solutions is a web design and development agency that specializes in helping small businesses establish and improve their online presence. One of our recent projects was the redesign of KKSweetsHamilton.com, the website for a local French bakery, KK Sweets. The goal of the redesign was to increase online sales and optimize the company’s digital revenue stream. In this case study, we will walk through the process of redesigning the website, the changes that were made, and the results of the redesign.
 
 
Problem
KKSweetshamilton.com was an outdated website that was infrequently updated and ran on shared hosting. A shared hosting platform is a cost-effective solution for hosting websites, however, as a business grows, shared hosting can become a bottleneck for the website’s performance and scalability. The website was slow to load and had limited eCommerce functionality, which made it difficult for customers to purchase products online. Additionally, Kelsey, the owner of KK Sweets, was spending her time trying to manage a confusing site with limited support at her immediate disposal.
 
 
Solution
To address these issues, Skywol Technology Solutions proposed a redesign of the website to improve its overall design and functionality. The redesign process included the following steps:
 

• -Conducting a thorough analysis of the current website, the business’s brick and mortar sales tactics, and industry trends.
• -Improving the website’s overall design and layout to make it more visually appealing and easy to navigate.
• -Enhancing the website’s eCommerce functionality to make it easier for customers to purchase products online.
• -Implementing a responsive design to ensure the website looks and functions well on all devices.
• -Adding a vast array of new features including online contact & order forms, usage and security analytics, and more!
• -Optimizing the website for search engines to increase its visibility and attract more traffic.
• -Increasing website speeds to make the pages load faster for better user experience.

 
In addition to the above changes, we also recommended switching to a high-speed 24/7 managed Virtual Private Server (VPS) for hosting the website. A VPS is a more robust and scalable solution than shared hosting, and it is better suited for growing businesses that need more resources and control over their website. KK Sweets entrusted Skywol Technology Solutions to host and manage their website, giving them access to our VPS without having to worry about the technical aspects of managing a server.
 
 
Results
The results of the redesign were impressive. Online sales greatly increased in the first month of launching the new website, and in the first week alone, the website produced over $4,300 in online sales. The new features added to the website also helped in increasing the average order value and customer retention. The faster loading website also increased customer satisfaction. The website’s performance and scalability have significantly improved since switching to the VPS hosting solution. The website loads faster and is more reliable, which has resulted in a better user experience for customers.
 
Furthermore, Kelsey, the owner of KK Sweets, wanted to take the day-to-day IT issues off her plate and entrusted us to manage and maintain their website. This allows her to focus on her business without the stress of managing the website and its technical aspects as well as trying to run her brick and mortar business.
 
 

 
 

Conclusion
The redesign of KKSweetshamilton.com was a huge success, and it demonstrates the importance of regularly reviewing and updating a website to ensure it is meeting the needs of customers, staying competitive in the industry, and driving business growth. Skywol Technology Solutions was able to help KK Sweets achieve their goal of increasing online sales and optimizing their digital revenue stream.
 
 

If you’re looking to improve your online presence and increase your sales, we invite you to take our free online business assessment by clicking here. We’ll review your web presence and provide recommendations on how to improve it and drive more business. Trust us, like KK Sweets, to redesign, host, maintain and manage your website for success!